SETMA Marketing
  • 60 Second TV spot running on KBTV - Fox from July - December, 2011
  • 30 Second TV spot running on KBTV - Fox Daily, from July-December, 2011.
    Additionally, Healthy Living Sponsor July-Sept and Oct.-Dec.
  • SETMA Baton Ads
    Running in Texas Monthly and The Beaumont Examiner.
  • SETMA Brochures - Design option 1
  • SETMA Brochures - Design option 2
  • SETMAcares.com
    Used to track ad and media.
  • Parkdale Mall Ad Panel.
    Running July 2011 - March 2012
  • Joslin eNewsletters to be sent to patient database.
  • 30 Second TV Spot run on various stations from Oct. 17 - Oct. 24.
    KBTV - FOX: 10 spots during Jeopardy, 7 spots during ET, up to 20 promo spots
    KJAC - NBC: total of 36 spots during the 2 weeks. During shows like Ellen Degeneres, Days of our Lives, Dateline NBC, Today Show.
    KBMT - ABC: total of 14 spots during the 2 weeks. During shows like Regis & Kelly, Good Morning America, Evening News.
    KFDM - CBS: total of 60 spots during the 2 weeks. These spots are rotators and run between 6 am and 6 pm.
  • 30 Second Radio run on ClearChannel Radio.
    KCOL-FM: Total of 40 spots, Oct. 17 - Oct. 28
    KYKR-FM: Total of 39 spots, Oct. 17 - Oct. 28
    KLVI-AM: Total of 26 spots, Oct. 17 - Oct. 28
  • Ad run in The Beaumont Examiner.
    General SETMA ad with Snype run on Thursday, Oct. 6, 2011
    Thursday, Oct. 20, 2011
    Thursday, Oct. 27, 2011
  • Ad run in The Beaumont Enterprise.
    Friday, Oct. 21, 2011
    Monday, Oct. 24, 2011
    Thursday, Oct. 27, 2011
  • Ad run in the Port Arthur News and the Orange Leader.
    Thursday, Oct. 20, 2011 in both
    Saturday, Oct. 22, 2011 in Orange Leader
    Thursday, Oct. 27, 2011 in both
  • Event postcard sent to 10,000 households in the area surrounding Nederland and Port Arthur.
Description
2011-2012 Marketing Campaign
Fields
Copywriting, Creative Direction, Marketing
Date
2011